B. Good Honeys

Packaging | Branding

This is one of my earlier projects from college, but is also one of my favorite. I developed branding and packaging for my own fictional company - B. Good Honeys. The brand was developed first, and then applied across a variety of packaging. I wanted the prodct to be fun and appealing, but also be seen as a high-end organic product. In order to reflect that in the packaging, I kept the materials and colors light and clean, and used the natural color of the honey as a central design element.